It’s no surprise that in today’s world everything has shifted to social media, which is why RECAP aims to help you grow your business’ online presence through influencer advertising. While many consider this to be a relatively new thing, in all actuality it isn’t. Word of mouth has existed as a powerful from of advertising since long before digital marketing! Through influencer advertising we take your business and ask an influencer to spread the word to their online following which in turn has the capacity to boost your business revenue exponentially. As word gets out that your business is being represented by someone with a high online influence others might also start to take interest in what you’re selling and increase your online presence.
There are many reasons why this particular brand of advertising work, but one of the biggest reasons is because it instills confidence in the product. Most people aren’t looking to buy something unless they know it works. One of the easier ways to find that out is by personal testimonies which is why the reviews on Amazon are so helpful. However, people don’t want to waste their time sifting through a bunch of reviews either. When you have a central figure head that many people know and trust endorsing a product then it saves the consumer time sifting through adds or reviews. It also instills them with that confidence that the product in question isn’t a waste of time.
When getting your business/product name out there to the people it becomes important to use the tools that work and bring results. However, knowing how all those tools work isn’t always feasible when you have a business to run. That’s why RECAP is here to help make the transition as smooth as possible while also providing valuable insight into the inner workings of digital advertising. Using influencer advertising is an easy and trackable way to follow up on the numbers and see how much revenue is being brought in. As far as digital advertising goes using influencer advertising is highly advantageous to any business looking to widen its consumer base.